We know in the ever-evolving landscape of eCommerce, staying ahead of the competition is not just a desire – it’s a necessity.
So, we’re excited to share a quick update with Reverse ASIN tool users: Now you can perform a Reverse ASIN lookup of up to Ten Competitors instead of three and see all the keyword phrases that they rank for, giving you a large list of relevant keywords to target.
You can access the Reverse ASIN tool from the sidebar under the Sales Optimization dropdown menu or from the main dashboard:
Select a marketplace using the dropdown button. Then, paste the Primary ASIN into the search bar in the Reverse ASIN tool and click ‘Search’. A pop-up for your competitor ASINs will appear.
Paste your competitor ASINs in the search bar and click ‘Add’. Now You can run a reverse search for not just Three competitors but Ten. You will have to paste the ASINs individually. When you’re done pasting all your competitor ASINs, click ‘Analyze’ and wait for your results.
The results show your product rank and competitor rank on the search results page for different keywords. You can also see the CPC, CPR, Monthly Search Volume, Smart Score, and Word Frequency. Also, there are a few new columns included such as:
- Position(Rank): It displays the rank of the Primary ASIN to the corresponding keyword.
- Relative Rank: It displays the rank of the main ASIN relative to its competitors.
- Competitor Rank: It displays the average rank of competitor ASINs.(ASIN without Rank will not be considered in the average calculation.)
- Ranking Competitors: It displays the number of competitors ASINs with the Primary ASINs Rank.
Now, users also have the option to see the top 30 Word Frequency and download the same which allows you to see the most-used words in your competitors’ key phrases.
You can walk through this in more detail about this tool here: https://www.zonbase.com/reverse-asin
